One of the first steps, when you want to start a business from scratch, is product research. Yes, running a business certainly can’t be arbitrary, right?
You need to identify well what types of products are currently in demand or have promising market opportunities so that they can be profitable.
So, how do you research these best-selling products? No need to be confused, because Populix will review it in full in the article below. Let’s see!
What is Product Research?
Before discussing further how to research products that are in demand, it’s a good idea to understand what product research is first. Basically, product research is the process of identifying a business product, whether in terms of quality, level of competition, or price.
This is done to help you as a business person to know well what types of products will be sold and developed
That way, you can design a business strategy in the right and effective way to support sales success.
Product Research Ways for Business
Product research is done to help you find out about trends, needs, or problems that most people are facing. So, you can determine the right product and increase the chances of business success.
No need to linger, let’s just look at a number of ways to research the following best-selling products!
1. Research on Popular Marketplaces or E-Commerce
The first best-selling product research method is to find information through various marketplaces or popular e-commerce sites. Call it Shopee, Lazada, BukaLapak, Sociolla, and many more.
The method is very easy, you just need to open one of these platforms, then check the best-selling, popular, or most sought-after product categories with the features provided.
Later, you will find the most sold products based on their ranking. In fact, a number of these marketplaces and e-commerce provide search features based on various categories, ranging from location, price, or product type.
That way, you can also make considerations on one of them to make your business a success.
2. See Product Reviews from Consumers
The next best-selling product research method is to look at product reviews from consumers on various social media, such as Twitter, Facebook, Tik Tok, YouTube, and so on.
Why is that? Because, generally products that are sold a lot or are becoming a trend will get a lot of testimonials from buyers. Well, you can use the many reviews to collect information related to the quality or consumer demand for the product.
You can also use this to compare ad descriptions from other sellers, making it easier for you to determine the best type of product.
On the other hand, product reviews also help you identify the strengths and weaknesses of your competitors’ products, and then develop a better product strategy.
3. Take advantage of Google Trends
Google Trends is a tool that serves to present how much a topic is searched for in the Google search engine.
In other words, Google Trends can provide you with data on trends or things that are going viral through keywords. Well, you can use this as a way to research best-selling products on the internet for free and easily.
As you know, Google is the most used search engine. In fact, according to research, Google dominates more than 92% of searches worldwide.
Google Trends itself has a variety of features that make it easier for you to learn a topic, whether it’s based on time, location, language, or certain categories.
This feature will display a statistical graph of Web searches that illustrates the popularity of a topic over a certain period of time.
4. Via Google Keyword Planner
In addition to Google Trends, you can also use Keyword Planner as another way to research best-selling products on the internet. This is a tool that allows you to do keyword research on Google and find out about potential keywords based on user searches.
In addition, you can also find out the number or volume of certain keywords, which shows the level of popularity of a product.
What’s more, Google Keyword Planner provides information about how long a keyword will perform and how many clicks it has to help you make your judgments.
For example, you search for the keyword “school shoes” and it shows a total of 25,000 – 50,000 searches in a month. You can visit this site for looking information about recreation saklikentgorge
Keyword Planner also displays a number of other searches related to children’s school shoes, high school shoes, to school shoes with certain brands. From product research, you can consider which type of shoes to sell later.
5. Survey with Questionnaire
Last but not least, you can also do research on products that will be in demand by conducting surveys through questionnaires. This method is suitable for use when you have determined a specific target market, for example for college students, the upper middle class, housewives, women, and so on.
Because, with research questionnaires, you can provide detailed and in-depth questions, such as how often you buy, the most useful features, the amount of money spent, and so on.
Well, to make it easier for you to do research with a questionnaire, you can take advantage of Poplite from Populix.
This is an online survey service that helps various institutions and businesses to learn about the needs of their consumers through reliable, accurate, and real-time research.
What are you waiting for? Let’s start your business strategy with Poplite right now and get quality data easily, quickly, and efficiently!
Those are the various methods of researching the best-selling products and the most sought after by the public. You can use a number of these methods to suit your business needs.
By studying these data, you can also make a wiser final decision regarding the products to be sold later. Good luck!
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